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Different Types of Website Navigation
09 Aug

Different Types of Website Navigation

As we have already mentioned in our blogs that, ‘Navigation’ is a key element of any website, it plays a key role in shaping our experiences on a site. When it comes to designing a website, navigation around a website is of the up-most significance, as it provides access to information in a way that enhances user experience, helps user browse a site easily, and assists user in finding all the necessary information effectively.

There are three main types of navigation that we will tell you in this blog.

1) Main navigation
2) Local navigation
3) Contextual navigation

1. Main Navigation
It divides the website content into a small number of menu options. Main navigation pages create a menu of navigation links on a website that visitors will use to discover your content. It lets users know where to start looking. The ‘Main Navigation’ menu features the most important links, like Home and Contact.

2. Local Navigation
A local navigation signifies sub-sections, groups and organizes the content inside its relevant section. Local navigation is the link within the text of a specified web page, linking to further pages in the website. Local navigation provides an easy and steady way to access precise pages within a section of a site.

3. Contextual Navigation
Contextual navigation menu is a pop-up menu that permits your viewers to move between interfaces.
You can also say that this type of navigation allows users to enter into different sections of a website. It is “contextual” for the reason that the menu options are relevant to what you click. Though, not all programs support contextual menus.

There are numerous other options for site navigation design. But these abovementioned are some major ones.

How to Secure Your Web Applications
03 Aug

How to Secure Your Web Applications

A Web Application or Web App is an application program. It is a platform which offers a better UI as compared to others and upgrades the website.
Web applications are being used to perform website functions. Web application programs are stored in a server and are developed after spending a lot of time, lots of creative consideration by developers.

But it has been observed that developers often lack the security knowledge which in turn
bring spam links, leak database, leak account information, erase important data, browsing history and other vulnerable issues. And it has become very important to secure web application, because there are numerous benefits associated with it, like mostly web-based applications are compatible across cross- platforms, they are more manageable, highly deployable, secure live data, and reduced costs. These are just a few advantages, though there are many.

You can secure your applications through these steps mentioned below:
Take a look and secure your web application

Carefully Put Secure Coding – It’s a practice of writing code for systems, applications and web pages in such a way as to ensure privacy, reliability and convenience of data and information allied to the systems. Developers or programmers should develop ‘Web Security Coding’ in such a way that it remains confidential, and protect data and information of the website.

Go For Application With Least License – Applications which have few sensitive applications are limited to be accessed on local PCs. For this reason, those applications should be opened on personal computers only.

Use Database Safely – Database, where there is a wide assortment of data that is organized and accessible in various ways. It is always recommended to use database securely, use internet security with passwords to secure your details and databases.

Avoid error conditions (messages) – One of the important things to consider is to avoid error messages, because any error message can leak out the information’s that can be used for other inappropriate tasks.

Thus, by implementing all these above mentioned security tips, your web applications can be protected. Be safe, than sorry.

Top 5 Guidelines To Create Great Websites
28 Jul

Top 5 Guidelines To Create Great Websites

Website designing is not everyone’s cup of tea. There are professional web designers, who design a website, keeping in mind your business goals, but there are certain important rules everyone should follow.
When it comes to website designing, follow these guidelines to craft a great websites.

1. Design Template
First impression is the last impression. Your website should have a neat and clean design, it shouldn’t look clumsy to your visitors. The look and feel of your site is the first thing that your visitors will observe. So pay attention to a design and choose a sophisticated design template.

2. Smooth Navigation
Navigation is a key aspect of any website. An effective navigation design is vital for any website. It has a bigger impact on success or failure of a website. It can affect your website traffic, conversions, search engine rankings etc. Every page on your website should be well-organized, so that your visitors can easily glance through the different sections of your website.

3. Colors Selection
Another important rule one should follow is the ‘color selection’; it has a potential to make or break a website. Multi-colored website is a big no. You should choose a few colors that go well with the website background, text and graphics. Color selection should be an integral part of your website design flow.

4. Responsive Website
Well, this rule can make or break your business. Your website should support all kinds of device that people use nowadays, be it a smartphone, tablet, laptop, desktop computers or whatever. Making your website responsive is an absolute must. Therefore, it is very important that your website should be accessible to all screen sizes.

5. Quality Content
No matter, how beautiful your website is, if the content quality and placement is wrong, don’t except clients via website. Without unique content, your website is just an empty shell. Make sure your content is original, unique and relevant. However, a great website has both great design as well as great content.

5 Common Google AdWords Mistakes To Avoid
25 Jul

5 Common Google AdWords Mistakes To Avoid

Google AdWords is ‘paid advertising’ or we can say ‘pay per click’ (PPC) advertising on Google.
Google AdWords is not that easy to manage, you need right strategy and skills to manage your campaigns.
With right Google AdWords strategy, you can bring more traffic to your website, generate more leads and revenue, sell more products online, and so forth. On the contrary, poorly managed campaign can cost you more if not handled correctly.

In this blog, we’ll discuss some common mistakes businessmen make with Google AdWords. If you want your AdWords campaign to be successful, optimize your campaigns well and avoid these common mistakes.

1. Mistake Of Not Using Negative Keywords
AdWords allows you to use negative keywords which aren’t appropriate or a good match for your product/service. Mistake people make while running ad campaign, is not using negative keywords.

2. Mistake Of Not Grouping Keywords Correctly
People use keywords to search for specific products and services. Therefore proper keyword grouping into correct ad groups is important, it is an integral part to paid search success.

3. Mistake Of Not Using the Right Keyword Matches
AdWords allows you to add keywords to a campaign, but people don’t use ‘Right Keyword Matches’.
They should use the right broad match, phrase match, or exact match keywords.

4. Mistake Of Not Knowing Who You’re Competing Against
Another mistake is not knowing which ads your competitors are using. You need to know who you’re competing against, what keywords they’re using, and what their landing pages look like etc.

5. Mistake Of Expecting Too Much from AdWords
Are you expecting too much from AdWords? People usually put small budget and expect next big business from adwords, which is not possible. It takes time and money to optimize your campaign, to get the return.

We hope after reading these above recommendations, you will avoid the basic mistakes people make with Google AdWords.

Have any questions? Leave a comment so we can discuss!

8 Tips for Social Media Optimization
20 Jul

8 Tips for Social Media Optimization

Social media optimization (SMO) is a popular buzzword in the online world. It’s a process of increasing awareness of a brand, company, product, service; it is a method to get optimal traffic on websites by using a number of social media channels like Facebook, LinkedIn, Twitter, etc.

In our blog today, we have compiled a list of some useful tips, through which you can efficiently optimize your social media profile. Here we go…

1. Add Share Button – Incorporate buttons for all the social media sites. Buttons like Share This, Tweet This, Pin It etc. Sharing buttons is a simple and effective way to speedily increase page views and traffic.

2. Add Fresh Content – Content is King, Indeed! So you should add fresh content on daily basis on your social profile. Content can be in any form, blog, article, feature, and even posts too, but posts disappear within hours. Create content regularly, but maintain its quality.

3. Use Multimedia Tools– Use various multimedia tools of social media, add pictures, gifs, video, audio and other media. Your social media profile should be full of activities, so that it compels people to visit your profile and push engagement.

4. Monitor Visitors Behavior – Use analytics tools to observe visitors behavior and pay attention to what visitors are doing, in which they are interested. Then, work on those factors and show visitors what they want to see. Different social sites, have different analytic tools.

5. Pay Attention To Timings– Time plays an important role, so you should pay attention to the post timings. There are peak hours, day and night shifts, so pick time as per your audience, to get better response and better results.

6. Keywords Optimization – Whenever you post anything on social media profiles, keep in mind the relevant keywords. Identify your SEO keywords and then include them in your posts.

7. Do Socializing & Networking – Whenever you create a social account on any social platform, connect with people, visit their profile, add new friends and do comment. Networking begins by connecting and reaching out to others.

Last but not the least…
Go Viral Way –Viral content is very popular these days and can result in a lot of publicity for your profile. Viral content circulates quickly and extensively from one web user to another. It is one of the brilliant SMM strategies. Try and experiment with viral topics and attract more search engine traffic.

Static Website Or Dynamic Website? Which One Is Better For Your Business
11 Jul

Static Website Or Dynamic Website? Which One Is Better For Your Business

Static website means the basic version of a website. In which, content, design, colour everything remains fixed, till the web developer modifies it, you cannot change it yourself. Further, a static website is made of HTML files, for this reason, the website looks same on every device to users.  Static websites are ideal for small scale and standard businesses and often used by small companies. A static website has several benefits, it is simple, easy to develop and manage, get ready in less time, and most importantly it is cost-effective. These websites are cost-effective as compared to dynamic websites.

As far as dynamic website is concerned, it is a new-age technology in web development. It is a user-focused website, which is highly optimized for a good user experience. These websites create a professional, attention-grabbing experience for visitors. It is largely based on server technology scripting. It is little expensive as compared to static website, but the dynamic capabilities open up prospects like online booking, voting polls, e-newsletter, forums and so forth. The benefits of dynamic website are many, but major benefit to businesses is they get more visitors and conversions with this.

Know The Advantages Of A Static Website (In Brief)

  • Static website looks simple, and is easy to develop
  • A static website is often used by small companies
  • Static website is cost-effective

Know The Disadvantages Of A Static Website (In Brief)

  • Updating a static website is time-consuming
  • For small changes, you have to hire a web expert
  • These websites aren’t optimized as per the latest web standards

Know The Advantages Of A Dynamic Website (In Brief)

  • Dynamic Website is a user-focused website
  • Dynamic Website is SEO-friendly
  • You can work on CMS (Content Management System) to manage the entire website

Know The Disadvantages Of A Dynamic Website (In Brief)

  • Dynamic websites cost more, not recommended to small businesses
  • Dynamic Website takes longer time to build
  • Hosting of dynamic website is expensive

Having a business website is important, but having the right kinda website, keeping the business in mind is more important. So take your pick wisely.

Know The Important Elements Of Website Designing
10 Jul

Know The Important Elements Of Website Designing

Web designing has got a significant boost in the recent years, it is important, that’s why it is demanding too. But before we jump on the bandwagon, we must know certain important elements of website designing, which can add value and make a difference, which can help your visitors to separate and recognize your website among millions.

Netizens these days aren’t just looking for information, but also an aesthetically pleasing website. So, we’ve compiled a list of some basic yet essential elements that every website should have.

Web Spacing– Space is one of the most significant design tools. Proper spacing on website, gives it a pleasing look that visitors often appreciate and remember. Similar elements should include similar spacing, we should look for line spacing, paragraph spacing and image spacing. This also ensures best possible utilization of the space available.

Web Theme– When you are sketching up ideas for your business website, make sure that the theme you are choosing is simple yet attractive, flexible, responsive, browser compatible, supports plugins, improves readability and has got tons of customization options.

Web Navigation– Navigation should assist your visitors in finding all the information with ease. Easy navigation around a website is must and has the up-most importance when it comes to designing a website. Navigation pages include drop down menus, product and their services page, contact us tab, this can help your visitors finding their preference with ease.

Web Appearance– Your website should be visually appealing and professional.  The overall appearance of a website is a requisite element. Your business website should magnetize your visitors with its appearance that includes- color, graphics, images, typeface, header & footer, font style, background, cleanness and more.

Web Contents – Content is what sets your website apart from others and delivers the right message into the hearts and minds of your visitor, but content should be of high quality. Good content is crucial for any website success. Good content has the potential to retain visitors. SEO based content is must, to get more traffic on website and get high ranking on search engines.

Web Loading Time – When it comes to delivering the best website experience to visitors, slow page-loads simply won’t work. If your visitors won’t get quick access on your website, they’re more likely to visit another site. On an average, a website should take max.2 seconds to load.

Apart from these aforementioned elements, there is one more thing that shouldn’t be ignored, and that is ‘Clear Contact Information’.

If your visitors can’t figure out how to contact you, there is no point having a website, actually the website is of no use then. A good website design should include easy access to contact info i.e your phone number, email address, etc.

As the idiom goes “The devil is in the detail”. So focus on every detail and get the fruitful results.

Some Popular Video Marketing Trends Of 2017
11 Dec

Some Popular Video Marketing Trends Of 2017

Let your creative juices flow and create videos that your audience would really love to watch

Are you closely following the trends of digital and internet marketing? If yes, then you should be knowing that videos have greatly changed the way digital marketing works and more so in the year 2017 to give it a new face completely on the digital landscape. Now you cannot simply say “No” to videos and do your brand building, in fact it has gone on to become one of the most pertinent marketing strategies to make you rise high in the ladder of success.

However, this is not the end as in order to constantly grow in the marketplace, you’ll always have to remain at the forefront and inform yourself about the latest trends.
So here we have culled the list of smartest video marketing trends ever, after examining the digital landscape from both strategy and sales point of view to make you aware of what you may be missing out on in this year. But before jumping onto the list, please also understand that these video marketing strategies.

So let’s understand how these videos can help you bring in ROI for your company:

1. How about Facebook Live and other apps for streaming videos?

Don’t know, but watching live videos streaming on Fb and other apps often prove to be quite addictive! A study has revealed that people spend 3 times more time on watching live videos in comparison to others that aren’t. In fact, more than 75% businesses which have used Facebook Live claimed it as a powerful digital marketing tool.

2. Instagram Videos

Quite akin to Facebook, Instagram has also introduced the same feature so that you can do live broadcasts. And interestingly, people often participate in live stream videos by asking questions and commenting on it. Thus it’s a great way to connect with more and more people and build a community over there.

3. Snapchat too!

Snapchat is another great option for marketers striving to build their brand image. In fact, it has a lot of options for you to choose from besides allowing you to do advertising videos, which are of course paid, in between users’ stories, forming Geofilters so that users can spread awareness about your product.

4. Webinar

Webinar should be in your toolkit, if you want to drive more sales for your business. Go for video advertising. But do you know how it works? Firstly, you’ll have to give your audience a topic which would be of interest to them so that they are encouraged to sign up along with their contact numbers to use the webinar.

5. 360 Video

Now go in full swing and enjoy a complete 360 degree experience as there is one more useful medium to help you post and share interesting videos, places and your stories for that matter. The best part about 360 Video is that every direction is simultaneously recorded so that the viewer gets a sweeping view of your place.

So these are some of the trending video marketing tools and services for you to leverage your marketing strategy.

Smart ways to leverage content marketing strategies
16 Aug

Smart ways to leverage content marketing strategies

Effective content marketing is about informing customers about your services/products smartly.

Here are some useful tips to help you improve your content marketing strategy:

1. Prepare budget prudently
Content marketing is definitely not easy on pocket whether you choose to do it in-house with your existing resources or outsource it. The marketing involves both real time efforts and money. More than money, it’s your efforts that count the most. Buying content marketing services and throwing content on social media is easy, but it makes no sense unless you go by a proper strategic plan.

2. Have clearly-defined goals
If you have no idea of what you wish to achieve from a scheme of things, then your content writing services would go away. So better you shortlist the channels of your interest, study your final statistics and understand which platform and what type of content can help you better connect with your audience and yield more returns.

3. Strictly adhere to your schedule
When you expect fruitful results, it’s also important to do what you do religiously. For instance, if you plan to post blogs alternatively every week starting from Sunday, then you should do it unfailingly. Customers like consistency and what you are writing or posting tells a lot about you. So do it scrupulously and within a time frame.

4. Use existing content smartly
Writing good content involves both time and efforts. But do you know whether you’re putting your efforts in a right direction or not? You may be writing a good content, but any one is reading it? So maximize your returns by playing smartly with content, convert your pool of content into engaging videos and compelling graphics with corresponding animations.

5. Do more promotion
Don’t forget that your content is like a living being, which should be nurtured and given full support in order for it to grow. And how will you nurture it? It is through your constant promotional efforts that you will be able to realize its complete potential and make your content marketing strategy a success.

So boost your marketing efforts and see the positive change!